The Big Day Out of this World. View the case study

Welcome, attention seekers.

New Tradition offers marketing communications expertise to start-ups, scale-ups, and brands on a mission to change the world of financial services.

  • A diagram showing a large circle and two smaller circles, with one of the smaller circles partially overlapping the larger one, all outlined in red.

    Get focused

    We’ll get to the heart of why people should pay you attention and set out what you should do to get noticed.

  • Red wireframe geometric sphere with multiple arcs on a black background.

    Get going

    We’ll work with you to set your marketing priorities, create a plan and help you make it happen.

  • Illustration of five stacked red batteries, with the top battery fully visible and the others partially visible behind it.

    Get real

    We’ll provide an independent perspective as frequently as you’d like, so your plan stays on track.

Our curiosity, intelligent thinking and practical action will help you reach the people you want to reach.

Take a scroll through some examples of our previous projects

  • Two women smiling and laughing, standing against a mottled grey background.

    Building a brand fit to change the face of financial advice for women

    FLP Financial life Planning
  • A large group of people gathered outdoors, waving and smiling at the camera during a sunny day, with modern wooden buildings and trees in the background.

    How a one-off event turned into the destination for UK paraplanners to gather

    Paraplanners' Assembly
  • A screenshot of an illustrated animation. In the foreground a person is sitting in the fold of a paper aeroplane. The plane is flying in a pale blue sky. In the background two white clouds and two hot air balloons are visible.

    Creating a brand visual identity to match the future ambitions of a financial planning practice' without losing sight of its past

    Emery Little
  • Open laptop on a wooden table displaying the homepage of the website Next Wealth with various reports and articles about finance and data transparency.

    Unifying NextWealth’s digital presence to drive attention for its research and insights, and growth of its research panel

    NextWealth

Rely on our strategic and operational marketing experience to turn your ambitions into results

Direction

  • Strategy development

  • Customer research and insight

  • Target market identification

  • Brand and market positioning

  • Marketing audit and review

Activation

  • Campaign creation and activation

  • Website build, content and management

  • Content design and copywriting

  • Event strategy, activation and management

  • Community creation and building

Delivery

  • Regular delivery reviews and priority setting

  • Team development and coaching

  • Marketing planning and budgeting

  • Your accountability partner

Read our latest thoughts at our blog

Blog
FLP’s website ‘highly commended’ at Professional Adviser Awards

Financial Life Planning’s award-nominated site, which has been recognised by judges, was the first site we’ve built for a client using Squarespace. Discover why we opted for the platform.

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Emery Little named Adviser Firm of the Year for London

Long-time client, Emery Little, had a big night at the Professional Adviser Awards 2026 – recognition of the pioneering financial planning practice’s focus and clarity of direction.

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Max for The Lang Cat: ‘You don’t need Nike-sized budgets to pursue Nike-sized ambitions’

Max suggests that financial planning practices of all sizes have an opportunity to reach new clients in her guest post published by leading financial services communications and research consultancy, The Lang Cat.

Read More →