Use of generative AI: We used Adobe Firefly to generate this image. (The keyboard is a dead giveaway.)
NEXTWEALTHUnifying NextWealth’s digital presence to drive growth
What was the problem?
Specialist research and consultancy practice, NextWealth, wanted to grow the population of their research panel, and attention for the brand’s reports and insights. They knew their web presence should work harder and asked us to help.
Our approach
We pursued four things:
To combine separate Directory and corporate websites into a single site.
To establish a way of labelling NextWealth's content so visitors could easily understand and navigate available content, and connections between insights and information they discovered.
To create a dynamic homepage that promoted NextWealth’s latest publications and posts, and cornerstone content.
To promote participation in the research panel and access to NextWealth’s Directory wherever visitors explored content.
The result
Listen to our conversation with NextWealth’s head of operations, Hannah Gillespie, who explains how the project met all of the brand’s ambitions - and exceeded them. You can download a transcript of the conversation too.
Perhaps most satisfying for us, the project resulted in NextWealth’s own team recognising just how much credibility and authority they had as a brand.
“Seeing it there and seeing the stark difference, you’re like, oh my God, we have come on so much. Leaps and bounds.”