Our team
Maxine Cameron
FRSA
With over twenty years of experience, I know that creating sense from the marketing noise is tough. Really tough. No matter how experienced you are.
Two things always help when working out what to do next: know what's on your customer's mind, and know what makes your brand distinctive. Get these right and they'll guide everything else you do. This is the approach I take - whether that's developing brand strategy that actually moves the needle or coaching marketing teams to get unstuck and create something genuinely different.
I love working with clients who really want to achieve change. People who are thinking about the difference they can make, who want to shift something meaningful rather than just tinker around the edges. These are the projects where real transformation happens and I work at my best.
Ian Thomas
FRSA MRi
Ian is an experienced marketing leader and consultant with considerable experience in both consumer and business-to-business strategy and activation. In recent years, he has specialised in the UK financial planning and wealth management sector working with investment platforms, financial planning practices, and service providers. Ian's approach combines his strong analytical and strategic instincts with a love of design and creative thinking.