Max for The Lang Cat: ‘You don’t need Nike-sized budgets to pursue Nike-sized ambitions’

Guerrilla marketing and financial planning practices are two phrases rarely featured together. But they are in Max's guest post published by leading financial services communications and research consultancy, The Lang Cat, at their blog today.

Building on the themes she explores in her recent strategy paper, Max suggests that financial planning practices of all sizes have an opportunity to reach new clients as a result of the convergence of three initiatives.

Drawing on a legendary example of successful guerrilla marketing by Nike as inspiration – when the brand’s ‘Find your greatness’ campaign resulted in Nike eclipsing Olympics sponsor and rival, Adidas, for global brand association with London 2012 – Max argues that ‘you don’t need Nike-sized budgets to pursue Nike-sized ambitions’.

Max was invited to contribute her thoughts to the blog by its editor, Natalie Holt, following publication of her strategy paper last week