Guiding principles for a marketing workshop

We rarely step from behind the scenes of the Paraplanners' Assembly (of which we're co-founders) but, tomorrow, we will when we lead a marketing workshop we've designed especially for outsourced paraplanners

Hosted for the Assembly at The Leadenhall Building in London by Aegon UK, 'Marketing that actually works (for outsourced paraplanners)' will be a pretty intensive five-hour workout - including a star turn from Thomas Mathar - that allows leaders of outsourced practices to consider their businesses' position, distinctiveness, marketing objectives, priorities, plus sketch out a high level plan of action.

From the outset, we knew we wanted to create something tailored to the group that's gathering tomorrow, so we settled on three guiding principles to help design the day (which you can swipe through beneath this post).

We thought we'd share them here (a) to reassure paraplanners showing up tomorrow, but also (b) because we realised they're principles we tend to apply to any project we undertake with our clients.

If you're joining us, we're looking forward to seeing you.

And if your business is in need of its own tailor-made workshop covering things like position, distinctiveness, marketing objectives, priorities and a high level plan of action, follow the link in the first comment.

While we're here, we mustn't forget to thank Theresa Dixon for leading Aegon's support of this workshop and Assembly founder Richard Allum who will be kicking off the session on the day.