Our work for FLP shortlisted for the Professional Adviser awards

4 Dec

We were really pleased to hear that the website we designed and built for FLP Financial Life Planning has been shortlisted in the Best Adviser Website category for the Professional Adviser awards 2026.

The launch of the site in November 2024 concluded the first step in the Cardiff-based advice practice’s transformation following Rebecca Tuck’s arrival as a partner in the business founded by Kate Shaw.

Kate and Becca are determined to build upon FLP’s growing reputation as a source of progressive and pragmatic advice for people – especially women – who are seeking to renew or reset their goals in life, and the role their money can play in realising their ambition.

Our advice to FLP was to establish a clear and coherent visual style and tone that would be flexible enough to enable the newly formed partnership to grow into their voice and personality at a pace that suited them.

So we worked with Lucia Diaz of Macanuda Studio to create a foundational set of visual assets for Kate and Becca – a refreshed logo, colour palette and typography – as a platform from which their brand could develop a distinctive visual style of its own in time.

The website was the first element of the new branding that FLP commissioned. We worked on content design and copy creation, and built the site for Kate and Becca in-house.

FLP was also nominated for ‘Advice firm of the year – Wales’ in the Professional Adviser awards (plus more plaudits besides).

The winners will be announced at an awards ceremony in London on 18 March 2026.

Fingers crossed!