Will AI perfection undermine trust?

A recent study of 1,100 professionals by the University of Florida found that AI tools can help to make managers' emails more professional, but when used regularly, they can undermine trust between them and their employees.

Where the employee perceived high levels of AI intervention, they questioned the integrity, caring and competency of their manager.  

So, leaders and managers beware. 

And perhaps marketers and those responsible for client marketing and communication should be mindful too.

Yes. As a writing and communication tool AI is making us so much more efficient but at what potential cost? 

If trust is the currency we have with clients, then delegating all our communication to AI might be too big a risk to take. 

So don’t take yourself, or your brand, out of the equation. If you want what you’re saying to matter to the recipient, whether that’s team members or clients, don’t let a prompt do all the hard work.