Faced with the task of creating a marketing workshop especially for a group of non-marketing business owners, we soon settled on three guiding principles to help design the day. Here’s what they are.

We often use graphs and charts to explain investing concepts, but what if we made them more entertaining? Neal's "Size of Space" project uses interactive visualisation to help us grasp the universe's scale—principles that could easily apply to financial planning.

If trust is our currency with teams and clients, can we afford to delegate all our communication to algorithms?

We're so focussed on reducing effort and improving efficiency that we're not asking: what tension should we be keeping? What frustration and friction is worth preserving?

Should we be worried that, when stress tested, AI agents have a propensity to resort to blackmail, espionage and worse?