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THE NON-MARKETERS PLAYBOOK

Read more about Ian's new ballot-based
features for Adviser Business Review readers

More

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Latest blog posts

The Non-Marketers Playbook: Ian to pen regular feature for ABR

Financial planning business title Adviser Business Review (ABR) has invited its readers to take part in an online poll to decide the topics that will be covered in a new regular feature to be penned by New Tradition’s Ian Thomas. Despite already publishing topical insights from leading marketing practitioners ABR editor, Rob Kingsbury, wanted to try something new, different and practical. But with …

To create an online financial advice brand, be a follower of fashion

Having worked — off and on — with a number of UK financial brands in my time, something’s alway perplexed me: the default setting for the design of financial services is based on what other financial brands already do. Rarely, it seems to me, do brands roam beyond the confines of the financial services archipelago and …

Monocle’s Soft Power Survey 2013

Monocle’s published it’s fourth annual Soft Power Survey - a topic that’s fascinated me ever since I listened to Professor Joseph Nye speak on the topic at the RSA in London in 2011 — and Germany’s toppled the UK from its top spot. Produced in conjunction with the Institute for Government, Monocle’s survey asks which countries ‘best attract …