RSA Driving Ambition is a project designed to encourage ‘the diversity of skills and experience within the Fellowship and the local business community to help drive ambition among students in North Oxfordshire and beyond’.
As Max says in this video produced by the RSA the initiative “gives us access to a generation that we wouldn’t always have access to. They have a different way of thinking about things, which helps to open our minds a little bit, and makes us think differently.”
Max has been involved in one-to-one mentoring as part of North Oxfordshire Academy’s participation with the national Careers Academy initiative. Meanwhile, Ian has led three 90-minute classroom sessions in which students have deconstructed the ‘Justin Bieber brand’, discovered why marketers struggle to persuade people to eat healthily and learned how brands employ all the senses to encourage brand recognition.
Its proved to be a really rewarding experience and one that we are committed to continue to support in the future.