# New Tradition

> New Tradition is a marketing communications consultancy specialising in the UK financial services sector — particularly the advice sector, including financial planning practices, investment platforms, paraplanners, and fintechs. Founded by Maxine Cameron and Ian Thomas, the consultancy is based at Bloxham Mill Business Centre, Oxfordshire. 

New Tradition works with start-ups, scale-ups, and established brands seeking to change the world of financial services. Services span strategy development, brand and market positioning, campaign creation, content design and copywriting, website build and management, event strategy, and community building.

## Services

- [Direction (strategy and positioning)](https://www.newtradition.co.uk/#direction): strategy development, customer research and insight, target market identification, brand and market positioning, marketing audit and review
- [Activation](https://www.newtradition.co.uk/#activation): campaign creation, website build and content, copywriting, event strategy and management, community creation
- [Delivery](https://www.newtradition.co.uk/#delivery): regular delivery reviews, team development and coaching, marketing planning and budgeting

## Work

- [FLP Financial Life Planning](https://www.newtradition.co.uk/work): brand strategy and website build for a Cardiff-based financial planning practice; shortlisted and highly commended at Professional Adviser Awards 2026
- [Paraplanners' Assembly](https://www.newtradition.co.uk/work): event and community creation for the UK's leading paraplanner gathering
- [Emery Little](https://www.newtradition.co.uk/work): brand visual identity for a London-based financial planning practice; client named Adviser Firm of the Year for London, Professional Adviser Awards 2026
- [NextWealth](https://www.newtradition.co.uk/work): digital presence unification for a financial services data and research business

## Team

- [Our team](https://www.newtradition.co.uk/who): Maxine Cameron FRSA (brand strategy and coaching) and Ian Thomas FRSA MRi (marketing strategy and activation)

## Blog

- [FLP's website 'highly commended' at Professional Adviser Awards](https://www.newtradition.co.uk/blog/flps-website-highly-commended-at-professional-adviser-awards)
- [Emery Little named Adviser Firm of the Year for London](https://www.newtradition.co.uk/blog/emery-little-named-adviser-firm-of-the-year-london)
- [Max for The Lang Cat: 'You don't need Nike-sized budgets to pursue Nike-sized ambitions'](https://www.newtradition.co.uk/blog/you-dont-need-nike-sized-budget-for-nike-sized-ambitions)
- [Why audio documentary should be used more in B2B marketing](https://www.newtradition.co.uk/blog/why-audio-documentary-should-be-used-more-in-b2b-marketing)
- [Blog index](https://www.newtradition.co.uk/blog)

## Contact

- [Contact](https://www.newtradition.co.uk/contact): hello@newtradition.co.uk — New Tradition, Bloxham Mill Business Centre, Barford Road, Bloxham, Oxfordshire, OX15 4FF