Moneyscope is a web-based application which enables financial planning professionals to generate lifetime cashflow forecasts for clients which help inform the creation personal financial plans.

We began working with Moneyscope founder, Richard Allum, in June 2011 to craft a long-term brand strategy designed to underline Moneyscope’s reputation — its popularity among users as a simple, swift an easy-use-way to generate forecasts.

Since then, we have led the implementation of a simplified brand identity and its implementation across digital channels, working with designers Bond+Coyne and digital agency Firehoop.

In addition, we handle content generation and distribution of Moneyscope’s regular e-mails and blogs.


Brand strategy
Naming and identity
Project management
Web development



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